Daughter Brews
Brand and Content Manager
I worked as Brand Coordinator to build and launch Daughter Brews from the ground up, leading content, partnerships, campaigns, events and digital. Daughter Brews is a new beverage brand offering a fresh, editorial perspective on beer culture through an elevated, social-first lens. I designed and produced social content across Instagram and TikTok, managed influencer, PR and creator partnerships to drive reach and engagement, and supported end-to-end brand execution across digital, eCommerce and events.
Daughter’s clean, editorial aesthetic speaks to modern women who value wellness, slow rituals, and intentional moments, capturing an effortless, elevated way of living.
These designs capture the social media campaign for the launch of Daughter’s two beer flavours, Pia Passionfruit and Wila Watermelon. This involved grid and post planning, flavour teasing and reveals, and thoughtful gifting to creators aligned with the Daughter world.
Managed relationships with Sitchu and Marie Claire to secure editorial features, then repurposed this coverage into paid social ads across Instagram and Facebook to build brand credibility and desirability.