Beach Safari
Brand identity for Currarong Beach local fish and chips shop, Beach Safari.
I am the lead designer of Beach Safari. Beach Safari opened up at the end of 2023, due to the lack of food venue options in Currarong.
The shop required a brand identity to create a relaxing holiday escape for tourists, and comfortable space for locals and families.
I have utilised a fresh and modern beach style, to present Beach Safari as an inviting holiday destination and make customers feel welcomed. The ocean shades of blue have been used to create a feeling of escape.
I have crafted a modern interpretation of ancient mosaics for the secondary graphics. I was influenced by the strong depiction of the wave movements in the mosaics, to capture the ebbs and flows of the Mediterranean sea.
Beach Safari has a Mediterranean influence. I drew strong inspiration from ancient Mediterranean ocean waves and fish mosaic tiles.
I created interior and exterior signage, coasters, aprons and menus for the cafe.
This project was my first big freelance project and has given me more confidence in being a lead designer. I learnt the process of working with a client and how to overcome challenges that come with this. It also expanded my knowledge on signage and print.
